Art toy has an important role in popular culture in the recent years. These figures of different sizes, colours and shape symbolize different characters and attitudes. Many of these figures are regarded as pop art pieces and become exquisite collectibles in auctions. The brand Toy2R has a leading role in the development of Art Toy. Using merely plastic bear figures, they have collaborated with numerous well-known designers from all over the world, e.g. Franz Kozik, Joe Ledbetter, MCA, Touma and many more, winning the hearts of many trend leaders.